All of us at The Capital Group are excited for 2017, and the common mantra “new year, new me” is very fitting for us in this new calendar year. The new beginning is always the perfect catalyst to recreate, refresh, or revive yourself or your company, and The Capital Group wanted to take full advantage of that opportunity. To evolve our image to match our commitment, knowledge, and dedication, we have worked to create new branding and a fresh and modern website.
We wanted to capture all the core strengths of The Capital Group in a newly designed logo and website and display them in a contemporary and professional manner. Our goal with our new website was to provide our clients with an easier way to learn about The Capital Group’s services and solutions and foster improved communication with clients.
After many hours of work and anticipation, we were ecstatic to take The Capital Group’s new website live! To bring our company’s image into modern times, we redesigned the site from top to bottom. Focusing first on the site’s layout, we created an easy to navigate the site, to ensure quick access to information on our services and other important resources. We’ve even added new helpful tools like a blog, to keep you in the loop on The Capital Group’s events, along with tips and advice on how to further protect your business and strengthen your financial future. The new site also includes new ways to contact our team, in order to foster improved communication with clients.
In addition to the layout, there was a full redesign, made to display The Capital Group as the dynamic, modern, qualified, and innovative firm we have worked hard to become. The site exhibits our new branding, a responsive design for easy use on any mobile platform, and even features a few cameos from our own leadership and staff members. The rest of the design and imagery on the new site helps support the story behind out new logo.
As a firm who puts their clients’ needs at the forefront of our daily operations, we wanted a logo that expresses our unique client commitment, as well as our reliability and cohesion as a company. The materialization of all these features seamlessly comes together in our new logo. The cylinder shape represents rings, to show our commitment as a firm and as your trusted business partners. The luster on the letters represents precious metals, to show our rarity and uniqueness as a firm, and all of these features combine in the form of a C & G for Capital Group.
Be sure to take some time to check out the new site, and let us know what you think of the changes. We hope you find them to be both helpful, and refreshing.